Voylla launches exclusive store in Patna

Patna: Voylla - India’s largest fashion jewelry brand on Saturday launched its exclusive store at Shop no – 146, C Block, Mauryalok Frazer Road here. The store is showcasing latest seasonal trends for festive and wedding season.

Voylla is India's leading fashion jewelry brand which retails from both offline and online mediums including offline stores, website and app. In the current fiscal year it has opened more than 240+ stores all over India and plans to open 300 by the end of 2017.

Vishwas Shringi, Co-Founder and CEO, Voylla.com said, “We have opened our exclusive store in Patna considering the fact that Bihar’s colourful art and craft culture has cast a magical spell on everyone.  With exclusive store in Patna, we will spread across the country in this financial year. As a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier I, tier-II and III cities.”

Voylla is the only online jewelry platform with 240+ offline store locations in India. Sustained efforts of the Company in understanding the customers, robust backend and a fine detailed curation has resulted in over 13,000 designs on Voylla’s site and stores, which gets refreshed every week. More than five lakh customers have patronized Voylla, making them the top jewelry brand. 

Company was started to create a niche in the lifestyle segment with a strong omni-channel presence. Voylla retails its own creation online through Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra. The start-up had opened its first flagship store in Delhi in December 2015 and at present boasts of 240+ physical stores all over the country.  Voylla aims to launch 300 stores by the end of this year. In October 2015, Voylla had raised $15 million from the private equity firm Peepul capital and before that had raised two rounds of funds in 2012 and 2013 by Snow Leopard Technology Ventures.

In the current financial year Voylla is growing exponentially as it has also launched the brand's most aspirational brand- Studio Voylla as well. Studio Voylla is curated by a team of exceptional stylists and connoisseurs of jewelry. Studio Voylla features limited edition jewelry for those who know their style from fashion fads and are willing to spark a trend rather than just follow it. Each piece of jewelry has been crafted exclusively for Voylla, the leading digital-first fashion jewelry brand in the sub-continent. Each piece is meant to start a conversation with its outstanding karigari and lyrical aesthetic. Not just the exquisite jewelry, the prices too will add a sparkle to your smile. Contemporary or classical, edgy or eloquent, alluring gold or charming silver, dazzling diamonds or glittering gem stones - Studio Voylla speaks your language.

With the latest jewelry launches, Voylla aims at letting every customer look as dazzling as their favorite on-screen characters from Colors.

Photo: Aftab Alam Siddiqui